How Opinion Articles Can Skyrocket Your Business Profile
For startup founders, entrepreneurs, C-suite executives, top-level consultants, and investors, consistently writing and publishing opinion articles (op-eds) can be tremendously beneficial.
It’s a platform to share your unique insights and create authority, credibility, trust, and visibility within your industry. Not enough business leaders take advantage of creating opinion articles that can shape reader perspectives.
It is likely that readers of this post have much to share with clients and prospects but simply don’t have the time to share their views. This predicament is challenging and difficult to overcome, with other priorities and responsibilities taking the front seat. But read on to learn more.
What is an Opinion Article?
It’s commonly referred to as an op-ed. An opinion article offers your viewpoint on current issues or relevant topics. Unlike news reports that provide objective information and admittedly can be like watching paint dry, op-eds present your personal insights, arguments, and persuasions, often backed by factual evidence and expert knowledge.
Why You Should Care?
Producing opinion articles yields multiple benefits:
Thought Leadership. It positions you as a thought leader. You develop a reputation as someone who advances ideas and leads conversations within your industry field.
Brand Building. Each op-ed enhances your personal and company brand, aligning you with specific values and expertise.
Networking Opportunities. Your published articles can often lead to invitations to speak at conferences, participate on panels, or contribute to further publications.
Expanding Influence. As the reach of your articles grows, so does your influence, which will, in turn, impact decisions and perceptions in your industry.
Core Benefits Apply Broadly, But the Impact Can Differ
Startup Founders gain visibility and attract potential investors and partners.
Entrepreneurs can drum up interest and support for new ventures.
C-suite executives use up-eds to steer industry discussions and corporate direction.
Consultants establish deep trust and in their expertise, attracting high-value clients.
Investors share market insights, influencing market trends and attracting co-investment opportunities.
How Do You Find Relevant Topics for Opinion Articles?
It’s straightforward enough to discuss benefits, but where do you find topics and trends in your industry to talk about?
Here are three ways.
Monitor industry trends and news. You can subscribe to industry newsletters and magazines. Attend conferences and trade shows. Utilize social media and professional networking sites. One of my favorites is Google Alerts which has been around for years and is free. By setting up Google Alerts for specific keywords related to your industry, you can receive daily or weekly emails summarizing news articles, research papers, and other relevant publications. Finally, engage with industry analyst reports and market research for comprehensive overviews of market trends, future forecasts, and competitive landscapes.
Engage with current debates of discussions within professional networks. Participate in online forums and social media groups. Join platforms like Linkedin, Reddit, or industry-specific forums. Participate actively by commenting on posts, sharing your thoughts, and asking questions. Host or participate in webinars and podcasts.
Reflect on personal experiences that offer unique perspectives on common challenges. This approach may be the most powerful one of all.
You may be telling yourself right now that this all sounds great. Yet you then ask yourself, “When do I have the time to share my insights consistently?”
Your Ghostwriting Partner to the Rescue
You can become the go-to person in your industry without overwhelming your work schedule…if you have dedicated help writing opinion articles for you. That’s where a ghostwriter can become your voice. Your ghostwriter will handle the research and interviews to create compelling and engaging opinion articles that elevate your personal and company brand.
